Retaining customers is beneficial to the success and growth of any business.
Do you know that it costs five times more to acquire a new customer than it takes to retain a current customer?
However, sadly, more companies concentrate on customer acquisition than retaining customers.
Statistically speaking, the probability of selling to a potential customer is 5-20%, while an existing customer is 60-70%.
The 4 Smart Cues Are As Follows:
- Understand the purpose of their visit
- Make your customers feel listened to, like dignitaries
- Don’t lose track of your customers/clients
- Offer discounts and deals
Understand the Purpose of Their Visit
Putting the customer’s interest first gives you a different and more welcoming look when approached by a customer.
A customer/client could be visiting your business for the first time based on a referral from an existing customer for reasons like low prices, customer service, durable products, quality, and so much more.
So, it’s necessary to understand the purpose of your potential customer’s visit.
Make Your Customers Feel Listened to, Like Dignitaries
Retaining customers can take a different route which is customer relationship.
Improving your customer relationship skills is an essential criterion for retaining existing customers. In making them feel special, they tend to revisit your office/business, again and again, either online or offline.
One other way to gain your customer’s/clients attention and make them feel listened to is by sending them a “Thanks for your patronage” email, wanting to know their first-hand experience with your product. This mail serves as an inquiry, and it portrays concern.
Don’t Lose Track of Your Customers/Clients
Keeping track of your customers is significant to your business.
From their first visit, orders (completed or not), product/services purchased, leftovers in their shopping cart, etc.
With this information, you can send them promotional emails, abandoned cart emails, and product update emails to keep them informed, reminded and updated.
Offer Discounts and Deals
Not all small business owners see this as a trend or necessity to retain customers. But from my point of view offering discounts, special deals, and possibly free products, educative or benefit-rich e-books would be appreciated.
Your clients may not show it, but they see it all.
Your customers are keen on getting what’s best for themselves. So, putting their best interest at heart and treating them just like the saying, “the customer is always right,” keeps them in your corner. Yes!
To some customers/clients, it’s all about your level of soft skills to manage them and your ability to provide them with all they need.
Understanding your customers from a user point of view does the magic for you. Make sure you stay tuned to our blog to get more amazing resources to help you navigate the market as a small business. Good luck!